BLOG POST:
Custom Feather Flags in San Francisco: A Practical Guide for Businesses and Events
With storefronts, signs, vehicles, pedestrians, events and competing businesses, getting your message out there in San Francisco can be challenging
Tall and lightweight, feather flags make a nice portable display that draws attention to your brand while taking up little space. Whether you’re using the display on the side of a storefront, at a trade show, next to a sidewalk or at an outdoor event – feather flags in San Francisco can help you get noticed.
If you’re considering custom feather flags in San Francisco, it’s important to learn what makes them unique and how to choose the best size, style and base.
What Are Custom Feather Flags?
Feather flags are tall, lightweight, fabric flags mounted on flexible poles plus a base. The tall and narrow design gets your message above the fray so it’s more likely to get noticed. The movement of the fabric draws attention and the whole construction is easily portable.
The San Francisco Banner Printing & Signs team has a variety of feather flag sizes to choose from that can be printed on a single side (for indoor use) or double-sided (outdoor use). The flags are made from extra-lightweight 4-oz polyester. As a portable display, the same feather flags can be used in different locations, as opposed to permanent signs.
Where Can You Use Feather Flags in San Francisco?
There are few limitations on where to use a feather flag. The key is to choose the right size and base for the job as well as the overall design.
Storefronts
Feather flags can help draw attention to a storefront and the flag itself is a marketing message. If your business is located on a busy street, you might use a feather flag at the entrance. The flag can be used to promote a grand opening, sale or seasonal event, in addition to simply being used to help your business stand out.
Outdoor Events
San Francisco has markets, festivals and events throughout the year and a feather flag can help identify your booth, or it can be used as a directional sign. If you’re using multiple flags, you could create a path that leads to your booth or to an entrance.
Trade Shows
Feather flags aren’t just for the outdoors. They can also be used effectively in buildings such as with trade shows. If your booth is in a busy exhibit hall, a flag at the end of your booth can help draw attention to your space and make it more visible as a destination.
San Francisco banner printing company bannerprintingandsigns.com specializes in custom feather flags for local businesses as well as trade shows and events throughout the Bay Area. When it comes to a larger display, pairing a feather flag with a banner stand or trade show backdrop might be the most effective choice.
Choosing the Right Feather Flag Size
When it comes to feather flags, the bigger isn’t always the better. The size needs to fit the location in which it’s being displayed as well as the distance of passers-by.
A small feather flag might be appropriate for an indoor display while something larger would be preferable for an outdoor display or for a business on a busy street. San Francisco Banner Printing & Signs has a range of sizes from 9 feet to 18 feet flags in height.
When choosing the size, think about:
- The distance of passers-by when viewing the flag
- If the flag will be inside or outside
- The available space
- If surrounding signs will be nearby
- How high up you want to position your branding
The focus should be on getting good value and ensuring that the flag is noticeable but not overwhelming.
Single-Sided Or Double-Sided?
Another important choice with feather flags is whether they should be single-sided or double sided.
With single-sided printing, the graphics are only on one side of the fabric. This can be a good choice if the target audience is approaching the flag and will be able to see the graphics.
On the other hand, double-sided printing can be a better choice if the audience will be able to view both sides of the flag. This might be the case with an outdoor display at an intersection or trade show. In terms of location, consider how pedestrians and traffic are likely to pass by the flag before choosing single-sided or double-sided printing.
If people are going to pass a flag on two sides, it could be worth paying a little extra for double-sided printing since you’re able to get the most out of the available space.
Don’t Forget The Base
The base is an important factor when it comes to displaying a feather flag. In San Francisco, bannerprintingandsigns.com has a range of bases to choose from including ground stakes, cross bases, flat plates and water bags. The right kind of base depends on the location of the flag.
For example, a ground stake is ideal if you’re displaying the flag in soft ground or grass, but a cross base or flat plate is preferable on hard surfaces. On trade shows or inside, a cross base is also a good choice. If you’re showing the flag off outdoors but in a location where added stability is required, a water bag with the correct base might be the best option.
When choosing a base, it’s important to do it at the same time as choosing the flag. That way you select the most suitable base according to the location as opposed to trying to improvise if the wrong choice was initially made.
Keep The Design Simple
A feather flag isn’t the place to include paragraphs of text. Passers-by are likely to see the flag for only a second or two so the most important information should be able to stand out and make an impression. Focus on the key message such as your logo, business name, brand or product with a short phrase if possible. A good example is:
GRAND OPENING
LOCAL COFFEE • FRESH DAILY
→ THIS WAY
Use large letters and try to keep the design colorful but simple. If you have a QR code or website address, make sure it’s big enough to be valuable to someone at a distance.
Make Your Feather Flags Part Of A Larger Display
A feather flag doesn’t have to work on its own. For an outdoor display, for example, you can use vinyl banners and mesh banners with a flag. At a trade show, you can combine a flag with a backdrop or retractable banner, table cover and other branded display items. It’s important to have consistency rather than having a jumble of unrelated print items.